Diageo brands including Guinness ditch beer pack plastics
Diageo has announced that several of its major beer brands including Guinness will stop using single-use plastics for their beer packaging. The post Diageo brands including Guinness ditch beer pack...
View ArticleDiageo forms joint venture with China’s Yanghe, releases whisky
Diageo has announced a joint venture in China with Jiangsu Yanghe Distillery, kicking off the partnership with the launch of a whisky called Zhong Shi Ji. The post Diageo forms joint venture with...
View ArticleDiageo releases Smirnoff Zero Sugar Infusions range in the US
Diageo has expanded its Smirnoff vodka portfolio in the US with a sugar-free, lower-ABV range infused with natural flavours. The post Diageo releases Smirnoff Zero Sugar Infusions range in the US...
View ArticleDiageo launches Villa Ascenti gin, inaugurates new distillery in Italy
Diageo is adding a “super-premium” Italian gin to its portfolio and has opened a €420,000 distillery in Santa Vittoria d'Alba, Italy. The post Diageo launches Villa Ascenti gin, inaugurates new...
View ArticlePimm’s collaborates with Duerr’s to release new fruity preserve
Diageo-owned Pimm’s has partnered with jam manufacturer Duerr’s to create a new fruity preserve in time for summer in the UK. The post Pimm’s collaborates with Duerr’s to release new fruity preserve...
View ArticleDiageo introduces new Johnnie Walker Black Label Origin Series
Diageo has released a new Johnnie Walker range that aims to offer consumers a guided tour of Scotland’s whisky-producing regions. The post Diageo introduces new Johnnie Walker Black Label Origin Series...
View ArticleSpirits producers join forces to create World Spirits Alliance
Spirits companies and producer organisations have joined forces to create a new international trade association called the World Spirits Alliance. The post Spirits producers join forces to create World...
View ArticleDiageo launches fruit-flavoured Smirnoff Infusions range in UK
Diageo has added to its Smirnoff vodka portfolio in the UK with a new spirit infused with fruit essence and natural ingredients. The post Diageo launches fruit-flavoured Smirnoff Infusions range in UK...
View ArticleDiageo boosted by gin sales and strong performance in China
Diageo reported a 6.1% rise in organic net sales in its full-year figures, thanks to the growth of its gin brands and performance in China. The post Diageo boosted by gin sales and strong performance...
View ArticleDiageo to move headquarters to site in central London next year
Diageo has announced it will move its global headquarters from its current building in Park Royal, London, to a new home in the centre of the capital. The post Diageo to move headquarters to site in...
View ArticleDiageo acquires majority stake in non-alcoholic spirit brand Seedlip
Diageo has announced the acquisition of a significant majority shareholding in distilled non-alcoholic spirits brand Seedlip. The post Diageo acquires majority stake in non-alcoholic spirit brand...
View ArticleDiageo plans £180m investment for green energy at African sites
Diageo is to spend £180m on renewable energy at its African facilities, which represents the firm’s largest environmental investment in a decade. The post Diageo plans £180m investment for green energy...
View ArticleDiageo forms joint venture to distribute Santiago de Cuba rum
Diageo and Corporación Cuba Ron have formed Ron Santiago, a joint venture that will have global distribution rights to Cuban rum brand Santiago de Cuba. The post Diageo forms joint venture to...
View ArticleDiageo launches Guinness Over The Moon Milk Stout in the US
Diageo has released Guinness Over The Moon Milk Stout – the latest in a line of new beers to come out of the Guinness Open Gate Brewery in Baltimore. The post Diageo launches Guinness Over The Moon...
View Article‘Infamous Since 1864’: Diageo launches new Smirnoff campaign
Diageo has launched ‘Infamous Since 1864’, the first global advertising campaign for its Smirnoff brand in more than 25 years. The post ‘Infamous Since 1864’: Diageo launches new Smirnoff campaign...
View ArticleDiageo opens £6.4m Innovation and Research Centre in Scotland
Diageo has inaugurated a new Innovation and Research Centre in Scotland as part of its investment in the sustainable growth of the distilling industry. The post Diageo opens £6.4m Innovation and...
View ArticleDiageo to release final Game of Thrones-themed Scotch whisky
Diageo will launch the ninth and final bottling in its limited-edition Game of Thrones Single Malt Scotch Whisky Collection. The post Diageo to release final Game of Thrones-themed Scotch whisky...
View ArticleDiageo launches new Guinness stock ale aged in Bulleit barrels
Diageo is launching Guinness Stock Ale Aged in Bulleit Bourbon Barrels, produced at the new Guinness Open Gate Brewery in Baltimore. The post Diageo launches new Guinness stock ale aged in Bulleit...
View ArticleCaptain Morgan launches limited-edition Gingerbread Spiced rum
Diageo-owned rum brand Captain Morgan has expanded its range with the release of Gingerbread Spiced rum for a limited time this holiday season. The post Captain Morgan launches limited-edition...
View ArticleDiageo creates AI tool to help consumers discover whisky
Diageo has created a new tool that uses AI to help consumers find their perfect single malt whisky based on their preferences for certain flavours. The post Diageo creates AI tool to help consumers...
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