Diageo rapped by advertising watchdog for ‘irresponsible’ ad
Diageo has been admonished by the Advertising Standards Authority, which labelled its latest Captain Morgan advert "irresponsible". The post Diageo rapped by advertising watchdog for ‘irresponsible’ ad...
View ArticleAlcohol brands in partnership to defend responsible drinking record
Eight of the UK's largest alcohol producers have launched an organisation to promote their work in addressing alcohol misuse. The post Alcohol brands in partnership to defend responsible drinking...
View ArticleBaileys introduces pumpkin spice flavour in time for autumn
Liqueur brand Baileys has introduced a new limited-edition flavour to its portfolio in time for the autumn – Baileys pumpkin spice. The post Baileys introduces pumpkin spice flavour in time for autumn...
View ArticleGuinness introduces new pack formats for Hop House 13 lager
Guinness has introduced two new pack formats for its Hop House 13 lager – a 330ml bottle 12-pack and 650ml sharing bottle. The post Guinness introduces new pack formats for Hop House 13 lager appeared...
View ArticleHaig Club launches first advert for new single-grain whisky
Haig Club has launched its first TV advert for Clubman single-grain Scotch whisky, featuring brand ambassador David Beckham. The post Haig Club launches first advert for new single-grain whisky...
View ArticleBell’s whisky rolls out £1.5m ATL campaign for Christmas
Bell’s whisky has rolled out a £1.5 million marketing campaign to drive consumer awareness in the run-up to the festive season. The post Bell’s whisky rolls out £1.5m ATL campaign for Christmas...
View ArticleBaileys launches £3.6m campaign ahead of key Christmas period
Baileys has launched a £3.6m above-the-line campaign to drive consumer awareness in the run-up to the key Christmas period. The post Baileys launches £3.6m campaign ahead of key Christmas period...
View ArticleSmirnoff launches line of spiked seltzers with fewer calories
Smirnoff has launched a spiked sparkling seltzer that is low on guilt, with fewer than 100kcal and zero sugar in every can. The post Smirnoff launches line of spiked seltzers with fewer calories...
View ArticleDiageo creates new whiskey with investment at St James’ Gate
Diageo has announced plans to launch a premium blended Irish whiskey out of a distillery at St James' Gate in Dublin. The post Diageo creates new whiskey with investment at St James’ Gate appeared...
View ArticleDiageo to open first Guinness beer factory in US for 60 years
Diageo will build a new Guinness factory in Maryland – the first time the brand will have brewed beer on US soil for 63 years. The post Diageo to open first Guinness beer factory in US for 60 years...
View ArticleTop four ways that brands are getting frisky with whisky
Alex Clere looks for signs of a whisky resurgence, in a month when Stoli Group and Diageo both launched into new categories. The post Top four ways that brands are getting frisky with whisky appeared...
View ArticleDiageo adds new Baileys liqueur made with almond milk
Diageo is the latest company to tap into the dairy-free trend, launching a new version of Baileys made with almond milk. The post Diageo adds new Baileys liqueur made with almond milk appeared first on...
View ArticleDiageo overhauls alcohol pre-mix portfolio with price-marked cans
Diageo has relaunched its ready-to-drink range with six new price-marked packs to help retailers capitalise on premixes. The post Diageo overhauls alcohol pre-mix portfolio with price-marked cans...
View ArticleLeaner Diageo to invest more in marketing after cost-cutting drive
Diageo will reinvest some of the savings produced through cost-cutting initiatives into advertising, particularly in the US. The post Leaner Diageo to invest more in marketing after cost-cutting drive...
View ArticleUK drinks veterans team up on new premium spirits venture
Two veterans of the UK drinks industry have teamed up to bring a new wave of imported premium spirits to consumers. The post UK drinks veterans team up on new premium spirits venture appeared first on...
View ArticleDiageo extends advice to help retailers boost alcohol sales
Diageo has prolonged a campaign to help retailers boost their alcohol sales by up to 27% during summer. The post Diageo extends advice to help retailers boost alcohol sales appeared first on FoodBev...
View ArticleDiageo agrees $1bn deal for Clooney’s Casamigos tequila
Diageo has agreed to acquire Casamigos – the premium tequila brand founded by George Clooney – for up to $1bn. The post Diageo agrees $1bn deal for Clooney’s Casamigos tequila appeared first on FoodBev...
View ArticleGuinness to put nutritional and alcohol information on can labels
Guinness cans in Ireland will give consumers on-label alcohol and nutritional content as part of a Diageo initiative. The post Guinness to put nutritional and alcohol information on can labels appeared...
View ArticleHigh spirits as both Diageo and Anheuser-Busch grow revenue
Anheuser-Busch and Diageo – the world's largest and fourth largest alcohol companies – have both reported revenue growth. The post High spirits as both Diageo and Anheuser-Busch grow revenue appeared...
View ArticleDiageo targets younger audience with Gordon’s premium pink gin
Diageo aims to appeal to a younger UK adult audience with the launch of its new Gordon’s premium pink distilled gin. The post Diageo targets younger audience with Gordon’s premium pink gin appeared...
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